Friday, January 11, 2008
Lipitor Ads Spark Congressional Probe
*http://abcnews.go.com/Health/story?id=4109992&page=1
A kindly "doctor," Robert Jarvik, inventor of the artificial heart, tells viewers about the benefits of Lipitor, the cholesterol-lowering medication. The ubiquitous commercial, along with previous ads, helped make Lipitor the best-selling drug in the world, with almost $13 billion in sales in 2006. A congressional subcommittee is investigating celebrity endorsements in direct-to-consumer drug ads, including Lipitor's ads featuring Robert Jarvik, inventor of the artificial heart.